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What is SEO?

In the ever-growing competitive and complex digital marketing space, one need to remain at the top of your game. SEO (search engine optimization) is a major contributor to any website’s success (or failure) and is one factor that cannot be ignored.

To make sure that your SEO really up to par, you need to conduct a technical SEO audit, so that it will give you an idea of how your website ranks when people search for it,and what you need to do to improve your visibility.

What affects your website’s SEO?

Your website’s SEO can be broadly classified into three main categories:

  • Technical: Technical SEO refers to aspects such as hosting, indexing, page loading speed, etc.
  • On-page: On-page SEO factor in things like site content, target keywords, the related terms, etc.
  • Off-Page: Off-page SEO is link building process from other websites towards your website.

One need to conduct audits of each of these factors at regular intervals, so as to ensure that your website is always up-to-date with the changing digital landscape in your industry and not be left behind.